Nuttin' But Pimp

Forget Barbie dolls, and celeb inspired toys. Instead of Spiderman or Bratz dolls, children in the US could soon be clutching a talking Jesus toy, a bearded Moses or a muscle-bound figure of Goliath. This little snippet courtesy the BBC:

From the middle of August, Wal-Mart, the biggest toy retailer in the US, will for the first time stock a full line of faith-based toys.

The Bible-based action figures will initially be given two feet of shelf space in 425 of the company's 3,300 stores nationwide.

There, the Tales of Glory dolls will take on what their makers are calling "the battle for the toy box" with some of the nation's most popular action figures.

The market is notoriously hard to crack, with every child wanting what their friends at school have and high-profile brands like Transformers and Spiderman dominating marketing.

So will the 12in (30cm) Jesus doll quoting scripture or the 3in (8cm) figure of Daniel in the lion's den open up children's imaginations - and their parents' wallets?

Full BBC Article Here

I have serious doubts as to how well these action figures will sell. Firstly they are being aimed at an obvious niche market, and despite that niche being a big one how many kids will want to play with these if their buddies at school of different backgrounds, and faith are not into them????

I'm no expert, but I am a parent, and of course former kid ....

Perhaps sales of these will be much better than I think they will be? Time will tell, and I'll make a note to revisit this topic after Christmas.

Cheers!
Sue
XOX